• Kenneth Whitmore

Why is Google Ads and Search Ads the go-to option for professionals?

Updated: Aug 8, 2021

There are many who use the term ‘advertising’ about marketing. It is not entirely wrong to put the two concepts together. Advertising is part of marketing, but marketing covers far more than the concept of advertising.

When we talk about Google advertising, we are talking about the advertising that takes place with Google as a digital channel. Google covers various ways of advertising, all of which fall into the ‘Google Ads’ category.

“You may have come across the term ‘Google AdWords’ in the past, but this is what changed its name to Google Ads in 2018. We would like to emphasize that it is the same so that no one is unnecessarily confused by the two different names.”

It's advertising in Google's search engine, precisely the results of a given search.

Channel number 1

When you want to do Google advertising - that is, advertise with Google as a channel for your marketing, it can take place in different ways. First of all, there is the type of advertising that most people associate with Google Ads, namely advertising in Google Search, in addition to Google Shopping.

Google advertising and advertising brings many benefits. It is possible to adjust your ads so that you hit exactly the people you want. Google offers different segmentation options, giving you the ability to send the right message to the right person at the right time.

When advertising on Google, you should also use tools like Google Analytics. This allows you to follow the effect of your advertising. When you can keep an eye on results on an ongoing basis, you can try out different ads to see what gives the best result.

You can test different messages and keywords to see which ones bring the most customers to your website. When you try out different ways of formulating yourself, you will most likely gain greater insight into how the target group formulates themselves and describes products. Once you have tried what works best, you should increase your budget so that you get a constant flow of customers.

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